No Prize Winner in PC Sales
Cited: CNN
2011 might have been a better year for retailers overall, posting the best yearly gains since 2007. However, sales of personal computers were nothing to write home about and that has analysts wondering when the consumer will be back for the latest in PC technology. Shipments of PCs fell by 6% in the last quarter of 2011 with the public seemingly completely occupied with tablets and smart phones. One glimmer of hope for the PC market according to those in the know are the ultra thin laptops that are making their way into the market. These sleek versions of a conventional laptop were brought into the market slowly during the Holiday season and as such didn’t have much of an impact on overall sales of PCs.
The PCs that got the most attention from consumers were those all-in-one devices with large, high-definition screens. The ultrabooks were still something of a mystery to buyers and most seemed unwilling to pay the price for these newest versions of the old laptop. Looking into the future though, analysts think that sales of ultrabooks are going to boom over the next few years the same way that netbooks led the way in 2007, but that was prior to the iPad, which hit the shelves in 2009.
Ultrabooks accounted for just 2% of PC sales last year with fewer than one million making their way into America’s homes. Analysts are looking for sales of the ultrabooks to grow to 13% of all laptops sold by this time next year.
Much of the reason for the slow sales in PCs overall is that consumers are finding that smart phones, iPads, and other similar technology can do many of the same functions as the PC and for a lot less money. The same results that technology companies found regarding PC sales in the U.S. were also noted overseas with PC sales falling 1.4% globally in Q4.
My take:
There is only so much technology that the consumer can absorb in one shot, or doses. The number of products now on the market that do similar things is substantial so its not surprising that PC sales would suffer a bit. However, it’s probably little more than a temporary blip.
Filed under: Technology




